Build-A-Bear promotion stuffs hundreds of people into Dartmouth mall
'It's a little poor-planned but you do what you do'
It was stuffed in the Mic Mac Mall on Thursday as hundreds of people waited in line to build their own bears.
The Build-A-Bear store was offering an international 'Pay Your Age' promotion, where the cost to build a stuffed animal matched the age of the child building it. Normally, the bears cost well over $20 and more with accessories.
Children of all ages, along with their parents, formed a long line at the Dartmouth, N.S., mall for hours. It snaked around three walls and poured into the mall's entrance. It was still growing in the late afternoon.
here with <a href="https://twitter.com/CBCNS?ref_src=twsrc%5Etfw">@CBCNS</a> finding out why this Build-A-Bear line is so stuffed! 🐻 <a href="https://t.co/acaTCfCtIM">pic.twitter.com/acaTCfCtIM</a>—@dentremontdani
Matthew Donahoe walked out of the store with two stuffed animals in the mid-afternoon. He said he and his two sons had fun and the line was bearable.
"It was absolutely wonderful, I wasn't expecting the timing," said Donahoe. "It was a little bit of wait, but you know it was fun. Everyone seemed happy."
They got in line at 8:30 a.m. and left the store at 3:17 p.m. Donahoe said he wasn't able to take a break from line that entire time.
Kayla Mullins was still at least 15 people away from the front of the line by mid-afternoon. She had been waiting since 8:30 a.m.
She said the seven hours were almost equivalent to a full-time shift for her, but it was worth the deal.
"It's a little poor-planned, but you do what you do," said Mullins. "We could come another day, but [my son] could get one for a toonie versus $30."
Mullins held one of her sons on her hip. Her other child ran around with one of the multiple cliques of kids that were playing and enjoying the time together.
Parents bonded in the line, too. Mullins said the wait was made easier by making "mom friends."
Security guards stood outside of the line and two guards waited outside the store to open the security gate between customers.
The company sent out a Facebook status earlier Thursday saying the large crowds were causing safety concerns. Some lines in Canada and the U.S. had to be shut down.